Today, with computer-generated music and highly compressed vocals, most advertisers' messages just blend into the rest of the sonic sludge oozing out of your radio or TV set.

While it might be ‘cool ’n groovy’ to create musical ads in line with current pop styles, they can only grab the listener’s attention by being strikingly better than – or completely different from the surrounding program material. With so many valuable lessons in 'Sonic Design' having been learnt in the past, it's a wonder that so many contemporary advertisers continue to make the same mistakes.

This amazing 2 CD set is an essential study of original Advertising Music from a time when realistic music budgets spawned original concepts and top-flight productions with real live, effective talent. These Jingle Workshop productions had to compete for the listener's attention against the likes of The Beatles, The Rolling Stones, Pink Floyd, Bob Dylan and all the other legends of their time. Tough competition indeed – but they succeeded!

The sounds and styles of Jingle Workshop productions may not be right for today... but their concept of 'Sonic Design' -- i.e. finding a unique sound for each particular product or sponsor, sounds to grab the attention and stick in the minds of their prospective customers -- to 'stick out' from the surrounding programming material certainly merits further study. Each advertising agency or major sponsor, each advertising ‘wannabee’ and every advertising training institution should have “Music To Sell By” in their library. Get yours now!